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SEO is very important to the online business with on average the number of leads the search engines produce being anything from 60% – 100% of the visitors to a website. So as an SEO, how do you work out your SEO pricing? I find this part of the job one of the hardest. Search engine optimisation and pricing, it is a minefield. Price too low and the client thinks your unskilled at your art, price too high and your run the risk of pricing yourself out of the job. So where’s the middle ground.

SEO is a two stage process the first being the on page optimisation where the structure and content is optimised to take full advantage of how the search engines rank a page / site. The second stage is off site optimisation this involves building links to the site from relevant sources across the internet. Pricing should always reflect the amount of time that is going to be spent on the optimisation process. A rule of thumb is an newly trained SEO’s time is worth £25 per hour and an SEO at the top of their game can be worth up to £175 an hour. So you should be pricing for your SEO service accordingly.

Word of warning, if you are a new to the world of SEO, know your own level. You don’t have to tell your customer, but if you price according to the the results you expect, then you shouldn’t go far wrong. There is nothing more irritating then an SEO who is over confident and under skilled, they give the whole industry a bad name.

Method one: Price on performance SEO

This sounds simple, you get the customer on first page and they pay you. This method is problematic especially with the introduction of personalised search. You may find yourself educating your clients on the search engines so they can validate the data you send over in your monthly report. I’ve talked to business owners who have used this type of service and it seems to turn into a pay us if you want to relationship. With the client only paying when they think the seo company has done enough. This may seem the fairest but its often the SEO company that is left out of pocket.

This opens the system up to abuse by not having a set metric. I normally see this sort of SEO pricing at the lower end of the market with uncompetitive phrases and localised search. Price wise you are looking at £50 – £150 a month on phrases with moderately low level of competing sites.
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As you can see from above, the alt tag is descriptive which is perfect for the visually impaired persons, plus Google will eat this up like the cookie monster off sesame street. Take also into consideration naming your images so that they are optimized as well by giving them names that make sense. Instead of naming your images 123456.jpg, name your images with names that make sense. So if you have uploaded an image of a Bentley (Oh yeah!), give it a name like ‘BENTLEY-CONTINENTAL-GT.jpg’. Chances are that some search engines may pick it up and in return, SEO points

The WordPress image uploader allows you to uplolad images, WordPress allows you to upload your images with ease without any HTML knowledge. Through either you media library or through your post or page editor. This function is very convenient and is fast to implement. When uploading the images you are greeted with a popup overlay (modal, lightbox, thickbox or whatever you want to call it) which allows you to upload single images or a batch at one time. After uploading the images you are greeted with a form with some fields that you SHOULD fill out. You hate the title, alternate text, caption and description fields. As you can see the 2 most important fields that we have been discussing are the title and alt fields. However, also, as stated earlier… text, text and more text will enhance you SEO rankings

Alt tags and title are the minimum of what should be applied to your images

When done, insert the image, and WordPress automatically sets the HTML into your page or post. It is a good idea to take the time to fill in the minimum required fields (alt and title) and also the caption of the text. This text will show below the image with a short description of the the image (try to keep it short and to relevance). The Description field is only for personal use and is only seen by the blog owner. However, by writing a little bit of code and adding it to your theme’s function.php file we can call the the description field to display for an image anywhere we want on the page. However, that will not be covered in this article as it is out of scope. So hopefully now you have a better understanding of how to harness the power of your images and helping also the visually impaired by optimizing you images to its fullest potential.
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There are many ways to make your website rank high in the search engine rankings, and this is very important for businesses that are dependent on their online visibility for profit. SEO companies are experts in helping you make your website more visible on the Internet by improving your chances of becoming the top ranked site on Google, Yahoo, and Bing. There are various SEO packages that SEO companies employ to improve your rankings.

The Different Kinds of SEO Packages for Your Website

Here are some of the SEO packages that will help your website improve its ranking in the competitive search engine results pages:

CONTENT WRITING

This is one of the most common SEO packages. Many SEO companies are composed of talented writers who have degrees in marketing, advertising, and the social sciences, and they apply their knowledge and skills to promote your websites and your products. Content Writing can be further divided into several packages, depending on the type of article you want written and the number of words.

ARTICLE SUBMISSION

Hand in hand with Content Writing is Article Submission. The SEO company will create articles for you, and then submit these articles to the top directories on the Internet. Article submission increases your website traffic by making your articles available in such directories. These directories are valuable because their content may be picked for syndication on other websites, further increasing the impact of your content online.

BACKLINK INDEXING

This is one of the SEO packages that helps improve your SEO ranking by indexing hundreds or even thousands of your backlinks. If your backlinks are not linked to themselves, Google will have a hard time finding your backlinks, hence, requiring you to index them yourself. Backlink Indexing is done by utilizing a search engine optimizer. After the indexing, you will receive a report showing which of your links have been indexed. It is not possible for any SEO company to index 100% of your indexes; the percentage usually fluctuates between 50% and 70%. 85% would be considered extremely thorough and effective.

PROFILE BACKLINKS

Profile backlinks are part of SEO packages that seek to increase your search engine ranking by directing thousands of external related links to your website. You will need to create an account with your SEO company so that it can promote your profile backlinks in forums, blogs, and related websites.

This is just a sampling of the many varied SEO Packages available to webmasters. It is important to compare the different SEO packages offered by SEO companies. They may offer the same packages, but the most important thing you need to consider is how much value they give in exchange for your investment. This is usually seen in the speed and efficiency of the delivery of your orders, and the rates that the different SEO companies offer. A good suggestion is to test the services of the different SEO companies by making small job orders. It is not enough to read the claims of each SEO company; experiencing the benefits o their SEO packages is the more weighty factor in choosing your SEO company. With enough dedication, you too can make great use of SEO packages available to you online.
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SEO stands for Search Engine Optimization. It is a way of doing good things on your site by making it friendly to the search engine crawler. Most of the search engine optimization (SEO) specialists devoted most of their time in making a certain website be on top of the search results in Google and Yahoo!, etc. They have their own technical way on how to formulate a strategy to do that. SEO job is not that easy because you’ll need to make a research everyday in order to get their links tag on a certain website. That is called in links or inbound links.

In the internet world, there is always a competition between website rivals. That means that a website having the same product offerings are in competition. Why is that so? It is because they’ll need to dig more people to come visit their site using their optimized keywords. These keywords are the one used by researches in different search engines. So, SEO specialists are also in their stiff competition. It is easy to understand the process of link building and SEO thing but it’s quite hard to apply the process and meet your goal. It needs constant work and expertise to meet your aim for that certain website.

The best thing to do is to incorporate your skills and strategy to get to the top. It’s always about winning the keyword you are working on. It’s a matter of getting it done correctly and properly. SEO is essential to have great results in search engine rankings.
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SEO writing is very different from content writing, article writing, story writing and news writing. When I first realized my innate talent for writing stuff and putting thoughts into words, I was still reading Mills and Boons, and it was during this time that my romance storybooks were confiscated by my classroom teacher because I was reading in class.

Writing is a very personal thing, I discovered. Some people have the talent for writing creative stuff. Some people have the talent for writing ads. Some write excellent factual stuff. Well, I fall into the factual stuff category. The boring-writing-technical-mumbo-jumbo writing stuff. How I fit into this category, I don’t know.

Well, SEO article writing is very much like that. First, you decide what topic or keyword that you want. For instance, you’re selling decorative lamps, right? in the SEO article writing process, list down ‘decorative’ and ‘lamps’. Then think about other words that relates to ‘decorative’ and ‘lamps’…words that people use all the time to describe them. This is a very important part of SEO article writing because these are common words that your potential site visitors will use to find you.

How about ‘light’, ‘bright’, ‘pretty’, ‘lighting’?

Ok, now your SEO article writing keywords are:- decorative, lamps, light, bright, pretty and lighting, right? So, on to the SEO article writing process. First you write everything that you need to write down first. Beef up the article. As a general rule of thumb, SEO articles should be no less than 300 words and no more than 500 words. Any more than that, you’re wasting your time writing a novel for your SEO article. Read through the SEO article now and replace words and reword sentences to fit in those keywords. Yes, you’ll have to restructure some the SEO keywords here and there, but do it anyway.

Writing for a website is not exactly the type of writing that most of us learned in high school. There are some important differences to understand before beginning writing for a website. The most important to remember is that while you are writing for an actual reader, you are also writing for Google or another search engine. This is roughly what is meant by SEO, or search engine optimization. In addition to how you write for a site, how the site is created and labeled is equally important.

When content, or articles, are uploaded onto a website, Google has something called spiders, which are programs that analyze the content looking for certain words and phrases which it then uses to index the site. Ever wonder why when you search for “Labrador retrievers” that only pages with that term are returned? It is because Google has located and indexed the sites with the most references to that term.

As a writer or web developer, you want to make sure that your content is on target to the overall direction of the site. For example, if the site is all about Labrador retrievers, then an article on Jack Russell terriers won’t do any good for the overall rankings of the site. And in the Google ranking game, it is all about the rankings.

SEO is not just about writing articles, it is also about organization and labeling. Photos also can be optimized to increase ranking and will please the spiders. It is a good idea, and a staple of SEO to label photos with a keyword that you have targeted. For example, an unlabeled photo is generally given a name by the computer such as DSC00034.jpg. A name like this will not help the site at all. However, taking a few seconds to rename the photo “Labrador retriever running” will show up as an instance of the keyword and will improve the ranking.

Finally, when including photos on the site, it is important to optimize them not only for keywords, but for size and quality as well. We all enjoy looking at a beautiful image in high definition, but Google’s spiders do not. Photoshop, Corel, or other image editing software can help resize and optimize images so that they can help you site look beautiful, not only to the people who visit, but to the Google spiders that will analyze it.
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